Businesses can use Adobe Photoshop to generate professional marketing material easily. It is a very robust program with many features so it’s no surprise that it can cost over $600, depending on the version. Many small business owners don’t want to invest this much, and they don’t require all the features that come with it. However, there are some alternatives to Photoshop that are economical or free.
These solutions are not quite as powerful as Photoshop but they offer enough of the elements to be beneficial to the small business owner. This is a list of three that make photo-manipulation easy, without straining the wallet.
GIMP is very user friendly and contains most of the features from Photoshop that a business owner might need to create marketing material. The beauty of GIMP is that it’s completely free!
Did you ever use MSPiant? It was included with your Windows operating system and was very basic. Paint.NET is its successor and is much more powerful then its forerunner. One fantastic aspect for designers is an unlimited undo button. Paint.NET is a free program; the only negative about it is that it only works on Windows machines.
Picnik is fast, free, and easy to use. It works on the Mac, Windows, and Linux operating systems and you don’t need to download files to use it. It has some interesting special effects as well, making it a well liked photo-editing program.
In the end, if you’re searching for a program that allows you to create professional marketing material, it is not necessary to spend a lot. These programs will let you accomplish this task at no cost.