People say that everyone is a critic. You can see this firsthand at the Quora knowledge-sharing Web site. A short time ago, a Quora user took Microsoft to task. This user wasn’t annoyed that Windows 8 was clunky and counter-intuitive. The user wasn’t mad, either, that Internet Explorer didn’t return the best search results. No, this user took Microsoft to task for its lack of artistic ambition. Yes, that’s right.
A Quora Critic
This user believes that Microsoft isn’t putting sufficient time into designing artistic, aesthetically pleasing logos. Instead, the user writes, Microsoft is dashing off simplistic, minimalist logos. These logos, the assertion goes, look like graphics pros dashed them off in five minutes. The user adds that Microsoft is dumbing down their logos since introducing Windows 8 and Office 2013.
To no one’s surprise – at least to anyone who’s ever used Quora – the user’s argument immediately stirred up debate. A lot of fellow site users stood up for Microsoft, declaring that the logos are actually rather striking in their minimalism. And, indeed, when you look at the logos lined up side by side, the effect is a bit striking. Microsoft’s new, simpler icons, instantly tell you what program you can open by touching them.
A Growing Trend?
The fans of Microsoft’s new logos might be right. The purpose of the icons is to let users know what program will pop up after they click on the icon. And the logos convey this information well. You immediately can recognize which icon will open Microsoft Publisher and which will open Microsoft’s new cloud services. And if a logo does that? Then who cares if it’s simple?