Are you part of the cult of Evernote? Do you use the well-known organizing app to plan meetings, save your favorite Web pages and track of your wedding anniversary date? Do you use the program to store images and videos for work or play? If so, you’re not alone. As a recent story by BloombergBusinessweek shows, a growing number of tablet and computer users are discovering to Evernote. And the fans of the software are far from shy about their passion for it.
The BloombergBusinessweek story makes a convincing case that a real cult has grown up around Evernote. This may seem odd; considering that, Evernote is just an organizing app. It’s a highly effective and efficient organizing app. But apps that don’t involve angry birds or farms don’t often attract such loyal and vocal followings. Nevertheless Evernote has, with its fans voluntarily promoting the program and promoting it to others. Check out tech forums, and you’ll undoubtedly find messages from users praising this app.
Why the praise?
According to the BloombergBusinessweek story, Evernote presently has more than 50 million users worldwide. Plus the number of users remains on the rise. The story states that more than 100,000 new users sign up for Evernote each day. That’s impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to soon reach 1 billion users.
In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one embraced by not just Libin. A growing number of individuals work on the fly, scheduling meetings and interviews around the clock. An organizing tool like Evernote is an ideal fit for this lifestyle. Which just might reveal why the app has grown to be so popular so quickly.